Why COVID pandemic is the best time to start hyperlocal E learning portal
The coronavirus pandemic has taken the world by a storm. While people are forced to stay inside their homes, living and working from home has become the new normal. The business scene has changed unpredictably on the global, national, as well as local levels. Established portals like Amazon, Swiggy, etc. have expanded their businesses to deliver essential goods to consumers’ homes. At the same time, the hyperlocal ecommerce market has grown tremendously as many small business owners and shopkeepers have recognised this as the perfect opportunity to expand their customer base.
Not only ecommerce, but people are also turning to the internet for almost everything, from fitness to doctor consultation to education and learning. In fact, the education industry is observing a good increase in the number of people opting for online courses. BYJU’s reported a 43% increase in daily active users and a 106% rise in session times in the months of February-April. Schools have modified their curriculums to include e learning in them.
Do you belong to the education industry too? If yes, you must have considered taking your work online, whether you are a teacher or the manager of a tuition centre.
If you’re still having second thoughts about it, here is a list of reasons why this the best time to start a hyperlocal e learning portal:
1. Change in the Internet Habits of Consumers
Having to go online for basic needs has brought a change in the internet habits of people. As a result, people have started exploring the internet for more than just a hyperlocal ecommerce shop to deliver essential items to their homes. They now turn to the web for other needs such as shopping non-essential items, attending meetings, fitness tutorials, meditation classes, etc.
The education industry is not behind in any sense. Schools and colleges were earlier closed for the students, but have gradually started conducting classes online. While initially there was a slight discomfort in taking online classes, in the current times, e learning has become a way of students’ life. In fact, schools and colleges have modified their curricula to include online learning in them.
2. Safest Mode of Teaching in the Current Times
With college and school campuses having been shut down, online learning is acting as a substitute for traditional modes of learning. In order to practise social distancing, classes and assessments are being conducted online for continued learning. Students who were taking extra tuitions or coachings earlier are now seeking help online, as stepping out of home is no longer a safe option. As an independent tutor or the owner of a coaching centre, you can hugely benefit from this by launching a hyperlocal tuition e portal.
In addition to that, more and more working professionals are taking up courses online, owing to the extra time at hand and the wish to improve their skill sets.
For those who are planning to start a hyperlocal ecommerce business, education is a great industry to venture into in the current times. There is a demand for e educators in the market, a customer base is already existing, and there are online platforms available using which they can easily set up their online business.
3. The Future is Digital
The world is turning digital and everything is entering the web, from online food delivery to ecommerce, digital marketing services, online consultations, virtual meetings, YouTube tutorials and whatnot.
E learning portals have existed for a long time, and now more than ever, they’re here to stay and grow. The COVID pandemic has led many people to try out e learning, and owing to the multitude of benefits it offers such as flexibility of time to take the sessions, nil commutation costs and time, etc., it will become a preferred mode for learning in the future. This is the perfect time to set up an online learning portal now when the market is still fresh, the competition is not too high, and therefore, it’s easier to generate leads for potential customers.
4. It is Easier and Cheaper
Availability of e learning portals makes it easier for people to start a course. They can explore the options and enrol to a course easily. Moreover, they can study at a time and place suitable for them.
Secondly, for people who are planning for higher studies or additional skill enhancement courses, online learning is cheaper than going to an institute, as the fee for online courses is usually lesser. This will lead more students to register for online courses in the present and upcoming times.
How to set up an e learning portal
The first step for setting up an online learning portal is finding a hyperlocal ecommerce platform. The right platform will let you create an online learning space with the following features:
1. An easy to use the mobile app so that learning can happen anywhere, any time.
2. Onboarding of teachers or educators from any geolocation to cater to students from different regions.
3. An attractive front that makes online learning a pleasurable experience.
4. Multiple payment gateways so that students face no obstacles in starting classes.
5. Online tutorial sub-stores for faster access to courses and local delivery of study material.
Final Words
So, now that you know why this is the perfect opportunity to set up an e learning portal, what are you waiting for? There are online platforms available that offer end-to-end solutions to support all the needs of an online store or portal, such as attractive designs, efficient SEO and marketing tools, etc. Find the ideal ecommerce platform for your education portal and kickstart your business right away.
