5 Tips to Boost B2C E-commerce Sales in 2020
Think launching an online B2C store is easy? Sure it is! Unlike the time and capital investment that goes behind setting up a traditional store, this one rolls out better. That’s because with an online business you can optimise your marketing efforts.
With good products and competent prices, you are almost in a position to bear the fruits. If you manage your digital marketing strategy smartly and complement your SEO and SEM efforts with one another, there’s no stopping!
Then what is the roadblock? Surely, it can’t be as simple as it sounds! Well, most of the B2C entrepreneurs complain that despite good traffic on their web store, there is very low conversion.
There could be several reasons that contribute to a low conversion rate. For instance, there might be some flaw in your Marketing strategy. Or perhaps your navigation experience is poor.
In this case how to encourage shoppers to add items in the cart? How to increase the average order value for your products? How to retain customers for repeat sales?
Well, before you get overwhelmed with so many questions, let us tell you that this blog comes like a bolt from the blue. With a Top E-commerce platform by your side and some handy tips, you can surely boost your sales for good.
5 Tips to Boost B2C E-commerce sales in 2020
1. Encourage Upsell and Cross-sell strategy
Did it ever happen that you clicked on a web store to buy a bedsheet and when you added it in your cart, you saw other recommendations popping up? They could be matching cushion covers, pillow sets, rugs and so on. Yes? Well, that’s what you need to do. For taking your E-commerce business to the next level, you need to take an ingenious strategic approach.
Nowadays, upsell and cross-sell of products is very common in web stores. This works exactly like brick and mortar stores where salespeople insist B2C customers check out higher-end products than the one in question.
Research reflects that upsells and cross-sells are accountable for an average of 10%-30% of e-commerce revenue. Hence, go ahead and include this tip into your existing marketing strategy. Surely, you will see the sales graph going up in 2020.
So how to offer customers a better version of their selected products (upsell)? How to recommend related or complementary products depending upon what they have added to the cart (cross-sell)? You don’t need to go scratching your head for that one. A Top E-commerce platform should help you manage this, depending upon your industry niche.
All you need to do is keep your eyes and ears open towards noticing and adapting such awesome E-commerce sales strategies. Look around you! There are many brands already leveraging its benefits. Pepsi, Mcdonald’s, KFC and the list is endless!
2. Personalised Product Recommendations
Talk about Product Recommendations and one can only think about Amazon! Its product suggestion block on the homepage is incredible. For the record, 35% of Amazon’s revenue comes through these personalised product recommendations.
If Amazon is doing it, why can’t you? Supposedly you have an online B2C store that sells apparel or sports equipment. Simply suggesting products to your customers won’t do. You need to craft recommendations that are specific to each shopper’s behaviour or interest. This way, when customers come to your web store looking for something, you can suggest relevant products and lift sales.
Personalised product recommendations work like word of mouth. And in the e-commerce game, it goes a long way.
· It prevents customers from cart abandonment
· It motivates buyers to add more products to the cart
A Top E-commerce platform comes with admissible in-built features that help you tailor product recommendations. With quick and easy set-up, it can offer almost everything you need to start selling online.
3. Showcase Product Reviews
Gone are the days when people wanted to know how good the treadmill that’s on the offer. Nowadays, customers want to know how that treadmill will benefit them. Having said so, nobody is interested to know what your promises are. They are more inclined to know the value behind those promises, especially from other customers.
Most customers come to your B2C website looking for specific proof about product benefits, service efficiency etc. They want to check out Customer Reviews and see the ratings that you have scored.
When customers see that a lot of other shoppers have purchased your products and have got a satisfactory experience, they trust you easily. This acts as social proof that what you offer is worth their money. It also works like an inbound marketing strategy pulling referral customers.
Positive reviews influence B2C customer purchase decisions in a big way. Besides, it helps to earn their trust, create transparency and in turn boost sales.
4. Develop a Sense of Urgency
Say you are bored and have your smartphone by your side. What will you do? Maybe you will play Candy Crush or check out stories on the web.
If you are a shopaholic then you will check out some online stores supported by a Top E-commerce platform. And mostly you will end up buying something. This means online shopping does wake up the impulse buyer in you. More so, because of the flexibility and comfort of shopping, it offers.
Having said so, if your product placements are appropriate and you support them with the right promotions then it can be effective in bringing sales. Also, when it comes to E-commerce, it is about the right timing. Because online purchases are impulsive and quick, you need to create a sense of urgency.
Coupon codes, free shipping, loyalty points etc. are good ways to build this need. Apart from this, your B2C web store can have a countdown timer to motivate buyers to seal the deal. As a smart retailer, you might want to lure your customers with a lucrative deal. Then place a ticking clock to propel quick purchase decisions.
5. Generate a sense of scarcity
So you agree that online shopping is impulsive at times, right? Then besides a sense of urgency, what can be another proven B2C marketing strategy. Well, how about a sense of scarcity? When you see your favourite dress online and if it reads, ‘only 1 left in stock’, wouldn’t you be tempted to buy?
E-commerce offers customers a lot of options to buy one particular product. Sometimes, a customer vaguely adds items to his cart and then abandons them. The same customer then goes to another web store and checks out the rates, reviews etc.
When you create a sense of scarcity by telling B2C customers that their desired product is quickly running out of sales, it persuades them to buy on priority.
You need to display a lower count of products than you have in your inventory. Creating scarcity against demand is a sure-shot way to influence customers to buy products on the go.
Conclusion:
The easiest way to grow conversion for your online business is by depending on a Top E-commerce platform. Nowadays, web platforms have in-built features that can help you multiply your business potential and let you reach out to broader markets. Leveraging extensive Tech Support, Backend support, device-based themes and more, you can roll out a swift navigation experience for your customers. Also, through mobile-commerce, App development, etc. you can generate decent traffic and sales.
Want to boost your B2C E-commerce sales in 2020? Follow these tips to give your business a new start in the year 2020! Start your FREE trial NOW.
