10 Not-to-miss Features on the Product page of your B2C Ecommerce

If you think that E-commerce pages can be created just by pasting the product image, price and buy button then you need to think again!

Why do you think there are digital retailers that virtually dominate the market and become the top-sellers in the B2C space? The proof lies in their websites. With dedicated product pages, social media buttons, customer reviews etc. they create a better shopping experience for their customers. In return, their sales end up skyrocketing.

In today’s day and age, online shopping is no longer a niche market with a small audience. Most of the time the key to making your customer come back for more — lies in a well-designed website and mainly your product page.

Many times people assume that more traffic to your website will end up in generating more sales. That, however, is not the case! You might have the perfect SEO strategy for your B2C online website, but without having your online store optimised — all that traffic might just leak out. This means that there would be no generation of any valuable leads.

So coming to the main question — how can you make sure that your product page is effective enough to make your business flourish? Well, we have a few pointers for you:

1. Creating an Image:

If Instagram has taught us anything, it’s that creating an image really sells. Brands today look at not just selling their products. They are also selling a perfectly curated lifestyle, that attracts buyers and keeps them coming back for more! The true power of any product lies in its presentation at its face value. As an entrepreneur, the power to create that is totally in your hands. You can decide what is the full scope of your product presentation strategy.

Thus, when you are building a B2C online store, you need to aim at creating a relatable yet aspirational strategy that helps in strengthening the bond between your brand and the consumer. Giving your product a touch of relatability will only help in boosting your sales. For example, it is so much easier to envision an outfit on yourself, when you have seen it on a model, as opposed to just seeing a picture of a few items of clothing placed together!

2. Sticking By Industry Standards:

When you are looking at creating a product that is going to enter an existing market, you need to be mindful about established patterns and interface. It is so much easier for the user to use an existing layout as opposed to learning a completely new interface. You will notice that even in the top B2C websites, the product page is divided into 2 columns. One — which will show you images of the product at various angles and the other for its description.

There is a reason why conforming to industry standards makes sense, having said that however, it doesn’t mean that you have to be boring! You can experiment with the layout as much as you please and come up with something that is totally original as well.

3. Creating beautiful Design Themes:

Everyone knows that our brain tends to pay more attention to visual cues as opposed to any other sensory perceptions. Hence, you need to make sure that your product page and especially your product is visually arresting.

It is important to give your customers the most accurate representation of the product you are selling — plain Jane pictures don’t cut it. Make sure that you factor in both style and accuracy when you take pictures for your B2C online website and highlight all the relevant aspects of the picture.

Here are a few details that you need to pay attention to:

• Making sure that wherever necessary, you mention the product measurements.
• Close-up details should be documented, to give the consumer a better understanding of the look of the product.
• Wherever possible and necessary, show your product on a mannequin or a model
• Establish a theme for your pictures and then maintain consistency
• Wherever needed show your product both open and closed
• For a point of reference, you can represent the item in scale.
• Make sure that you include an additional option of zooming in for any details that might be needed
• For the consumer to get an idea of the product in the perfect manner, you need to shoot your product from different angles.

Paying attention to the aforementioned details with the help of a top ecommerce platform can really help your website stand out from the crowd.

4. Elaborate Product Content:

Apart from paying attention to a visually arresting representation of your product, another thing that consumers look at is information regarding the product. Though minimalism might be captivating as a theme, when it comes to product description, customers really like to get into the nitty, gritty details. Hence, informing them about the pros and features of your product on your B2C online website is the best practice.

Including information regarding its size, dimensions, price, material etc. helps customers be more sure of buying a product. Thus, when you are writing the product description it is best to create a language of rapport with them. This, in turn, would make them choose your product over any other brand.

5. Loud and Clear Call-to-Action:

Every great marketing strategy includes a clear call-to-action and so is the case with your B2C online storefront. In order to direct the customers to engage with your brand in the way you want, you need to be clear. Be it telling them that they should buy the product now, or add it to their cart.

The best-in-class practice, in this case, would be to avoid using any fancy language that might just confuse your customers. Be concise, be clear and also make sure that your call-to-action button, really stands out amongst the sea of text and pictures. Getting your CTA button right is just another step to making your online website popular. Go for one of the top ecommerce platforms that help you play around with your CTA button.

6. Customer Ratings to Build Trust:

One of the best ways of inspiring trust among the customers is to include product reviews and ratings left by customers. It is statistically proven that a product with customer reviews and ratings tends to be viewed and bought more often as opposed to a product with none. Having verifiable reviews can help your customer do away with any doubts and arrive at a purchasing decision.

It is but natural for a consumer to want to know whether the product that they’ve been eyeing really delivers on what it says it does, or how it really is. Thus, when you provide them with proof in the form of ratings and reviews, you help them make the decision of buying your product even faster.

7. Ensuring That Your Page is Mobile-Optimized:

This is a well-known fact and something we cannot emphasise on enough. In the world of smartphones and technology on the go, most of the time you will find customers, both potential and existing to scroll through B2C websites on their mobiles. Having a page that is mobile optimised hence, not only becomes a necessity, it will also open up new avenues of sale. There are a few things you need to keep in mind regarding the layout of the website, as it appears on mobile screens.

Firstly, you need to make sure that your image and always centre aligned, with no text or information overlap. Secondly, the size of the images needs to be reduced in comparison to the desktop version so that they can be easily viewed and downloaded. Apart from this having a static menu bar present at the top of the page, that allows for easy navigation (with features like search, cart viewing etc.) is essential.

A top ecommerce platform can help you in creating an easy to navigate interface. This will help to influence your customers to shop more often and quickly elevate your store to the status of a top-seller.

8. Suggesting Products By Understanding Consumer Behaviour:

One of the most common consumer behaviours is that of comparing products before taking the final call. You can actually leverage this to suggest various related products to the one they are currently looking at. By offering them other choices as well — they can tap into a wider array of options.

You never know, that by seeing some other colour, style, size option, you might just end up landing two sales instead of just one. The fact of the matter is, that by giving product recommendations, you end up increasing your chances of closing a sale. Thus, do not pass out on an opportunity to upsell or cross-sell and make sure you offer product suggestions.

9. Accessible and User-Friendly Customer Support:

One thing that distinguishes a reputed B2C website from others is offering the customer dedicated help and comprehensive guidance. If you cannot have a 24x7 dedicated helpline, you need to at least have an exhaustive FAQ section where you can address a plethora of queries.

Lack of guidance or help can end up frustrating customers. This ends up marrying the user experience, which will leave them not wanting to shop from your portal. You can include features like live chat, that can really help in making your website seem accessible.

Apart from this, you need to make sure that all the fine print details are clearly mentioned on your website. You need to have a dedicated page for information like Shipping, Refunds and Return Policy along with providing relevant topics like Sizing Guide etc. A B2C website that addresses all essential issues, and provides adequate customer support, has a higher customer retention rate than most websites that don’t.

10. Syncing Between Devices:

Haven’t we all done this at some point or the other — looked at a product on our mobile and then took a better look at it on our desktop before finally purchasing it. This is normal consumer behaviour and one that your website needs to facilitate by allowing syncing between devices.

The best and most hassle-free way of getting this done is by urging your customers to sign up so that their purchases, wish lists and viewing history is safe and accessible. Secondly, ensure that sharing options (not just individual products but whole shopping carts) are clearly visible on your website.

To Sum up:

The bottom line here is to make sure that you choose a platform that boasts of advanced tools and inbuilt features for B2B as well as B2C ecommerce. This will help you in utilising and maximising your web-store to its full potential.

All set to give a new look and feel to your product pages? Need smarter tools to do it? Check out StoreHippo ecommerce platform and start revamping your product pages for better conversions.