10 E-commerce hacks to double your B2C conversions in 2020
It is no secret that online business is growing at a rapid pace and 2020 will be no different. It is the start of a new decade, new hopes, and new opportunities. Do you also want to skyrocket your E-commerce conversion rates to cope up with the drastic industry changes? Well, there are some simple tricks that can drive website traffic, optimize your conversions and generate more revenue. Be mindful about these 10 E-commerce hacks to double your conversions in 2020.
Calculation of An Online Store’s Conversion Rate
There is a huge importance of conversion rates and it is obvious because it is one of the most important metrics to evaluate the health and competitiveness of an online store. However, the conversion rates vary a lot according to different industry niches. For instance, an apparel website will most likely have different metrics when compared to a B2B industrial material supplier. It is important to know how you can turn your online store into a conversion magnet.
E-commerce Conversion Rate
The number of visitors in a given time means unique visitors. A visit refers to the website visit by an individual within a specific time. If the same individual visits twice within the same time frame, it will be considered as one session.
However, if the same customer visits after the specified time, it will be counted as a second visit and recorded as a different session. For B2C businesses, the visit/session is an important indicator to understand the buyer intent because it includes the events of shopping and transaction. Every visit is an opportunity to convert them into sales.
A Good Conversion Rate
Every product, industry, season, country is different and accordingly, the conversion rate varies. For example, a typical conversion rate for the apparel market is 1.41%, and for agricultural supplies, the rate of conversion is 58%. Considering the varied standards of the e-commerce conversion rate, it is necessary to develop your key performance indicators according to the average conversion rate of your industry. Also, there are reasonable changes between different online stores — an apparel store targeting younger people will have a better conversion rate as compared to the store catering to an older market.
So, a good conversion rate for the website cannot be standardised for a specific B2C store or online industry as a whole. It is simply good when the online store is converting customers better than the last recorded conversion rate.
E-commerce hacks for your B2C conversions
If you are also facing troubles in finding out the right ways that can increase your conversion in 2020 and want to become a leader in your business, let’s dive into 10 hacks that will help you increase your conversions in no time.
1. Speed is the need of the hour
“First Impression is the last impression”, this quote goes very well with the online businesses. If the website fails to make a good impression the first time due to visuals, page speed, product variety, etc. the user leaves the website within a few seconds.
Did you know, an extra second in website loading speed can lead to a reduction of 7% in e-commerce conversions? Website speed is one of the most important factors for improving user experience and it directly impacts sales. Aim for a loading speed of less than 3 seconds as anything above this rate can harm your revenues. And at the same time, increasing the website loading speed to the ideal time can help you generate a massive conversion bump.
Of course, you cannot leave so much money on the table because of the slow speed of your online store. Investing in the right technology platform can help you get an optimized website along with lots of customer-friendly features and functionalities.
2. Invest in Secure Payments
Online security is one of the major concerns for users while buying from a B2C online website. Cybersecurity has also changed a lot lately. With the emergence of data breaches and losses, online buyers are becoming more conscious of sharing their card details. As an online business owner, you need to integrate a seamless payment gateway that gives smooth and secure payment experience to your users. Eventually, it will also have a positive impact on sales conversions.
Get your business a hassle-free payment gateway integration with StoreHippo. It helps your e-commerce business to sell more by offering multiple payment options to customers and increases your sales conversions.
3. Strategic use of exit-intent popups
Do your website visitors come back once they leave? Isn’t it a good option to get their attention right before they decide to leave the website or offer them a deal? Like, a free shipping coupon code inside the popup can make the purchase easier for customers. By placing the exit-intent popups on your checkout page, you can reduce cart abandonment on your website. The popup appears on your B2C website as a quick reminder when the visitor is about to leave your store without placing an order.
4. Influencer Marketing
It is one of the hottest trends in marketing as it serves dual purposes of helping the customers and selling to them. Turning your influencers into revenue-making associates is an excellent trick to increase conversions as it helps you gain brand visibility, feature different brands, offer ancillary products, or alike. For example, if you have an online store for health and fitness-related products, you can reach out to influencer who creates content like “Tips to lose weight”. This, in turn, can redirect online visitors to your e-commerce store.
This tactic is a completely win-win situation for your store and, for the influencers who will partner up. The store will earn revenues and influencers will earn a commission every time a customer purchases through the affiliate link or code.
5. Omnichannel Presence
Digital media is expanding fast and exploring multiple channels like blogs, search, social media, compare sites, paid campaigns, direct website visits, combined with printed advertisements. B2C online businesses need to engage with diverse channels to grab the attention of customers wherever they go. Broadening your online presence boosts your brand visibility and leads to better conversions.
6. User-generated content
Make sure your online store is creating user-generated content. The most common example of user-generated content is reviews and testimonials as it drives loyalty of existing as well as new customers. The user-generated content boosts sales conversion on e-commerce website pages through user engagement, retention, and loyalty.
7. Buying pattern identification and customer personas
Understanding your customer persona with the help of insights, analytics, etc. can help your online business a great deal. Nowadays, most of the online businesses know their customers’ needs and the right time to trigger them. Mapping the customer journey and using it to gently nudge them towards buying can work wonders for your business. Constructing a customer journey is an integral part of online marketing and unified data helps in synchronisation of online and offline activities.
Look out for a platform that gives you one-stop e-commerce marketing solution and makes it easy to capture data, get data insights, analyse and create dynamic digital strategies.
8. A/B Test of Product Pages
An important part of conversion optimisation is testing the product pages with different layouts, images, copy, and call-to-action. Many tools help you conduct testing on the site. Well, marketing is all about testing innovative techniques, experimenting with them, and leveraging the best performing one.
After the optimisation process, you can test the changes on your B2C online store and work out the best plan for your growth.
9. Solution-oriented optimisation
The optimisation of your online store should be solution-oriented. This helps the search engine algorithms understand the solution to a user’s query in context to your website. It is important to keep the SEO title solution-oriented that describes the expectations of potential customers. So, rather than focusing more on the brand name of your e-commerce store, focus on the benefit provided to users and stand apart from the crowd.
For example, a well-renowned brand can market itself with the brand name like “Nike shoes on sale”. But if you are not renowned in the market, the search terms will never be your brand name but the question that seeks a solution to your customers’ problem.
Another important factor is the optimisation of transactional keywords on your B2C website like purchase, buy, order now, and alike. There users looking for these keywords are most likely to buy from your website because they are already at the bottom of the sales funnel.
10. Social Media Marketing & Proofs
It is human tendency to use or buy products, that others are enjoying. This is the foremost important reason why people trust online reviews and testimonials for B2C businesses. But in addition to this, use social media as a powerful tool to share use, give reviews, provide social proof via posts, videos, etc. Here, the purpose is to showcase your products being bought, used, and enjoyed by the customers.
Final Thoughts
Running an online business is a very challenging job. But at the same time, it can help you reap huge profits if you manage your online business well. Equipped with these 10 hacks, you can also boost your online store conversions while increasing brand awareness.
The online business thrives or perishes and dies depending on your online store and the hacks that you implement to market your brand. Start growing your e-commerce conversion rate using the inbuilt tools offered by StoreHippo. Start your FREE trial NOW.
